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Sales Academy

We’re the APAC partner to Silent Edge, whose sales performance offerings are generating a minimum of 8.6% revenue lift for clients such as BT, Barclays Bank, SAS, Johnson & Johnson, TNT and ADT. We do this by working closely with clients to significantly improve the performance of their sales teams.

Working with clients to deliver Sales Excellence
We deliver transformation programmes for our clients across a wide range of industries. Our tactical solutions help managers become effective coaches and sales teams to consistently reach targets. Our sales academies take a strategic approach, working with clients to recruit, evaluate, train and progress their whole sales communities.

Why we are different?
Our objective approach to evaluation and our tailored best practice training makes what we do unique in the market. Our change programmes create productive coaching cultures and sustainable development.



Here are just three of the things which make Silent Edge the global authority on sales performance:

1. Over 450 best practice scorecards cover every sales and sales management role

We train your sales managers to objectively evaluate their teams using best practice scorecards tailored to your business. (Don’t ever use a generic scorecard!) The assessments are live, accurate and get fast buy-in from your sales people. They require minimal time out of the field.

2. Pioneering internet portal for dashboards, reporting and coaching enablement

Check out the Sales Performance Portal video below for a 45 second explanation. It’s through this that we can measure our impact on behavioural performance and your business results.



3. The only sales performance consultancy with   recognition from two top Business Schools

Our unique and award-winning sales performance methodology has been thoroughly researched and recognised by two of the world's top 20 business schools (Cranfield and Ashridge). The research with Cranfield was so significant that it was recently published in the Harvard Business Review. We are now extending this research with the Australian School of Business at UNSW and Baylor University’s Center for Professional Selling in the US.

arrow Cranfield report Improving the Sales Force
arrow Sales Academy White Paper


Gavin Gomes, GM Sales and Marketing, P | StarTrack,
at Australia Post discusses the benefits of our Silent Edge evaluation, coaching and development program.
Video - 40:16 min

  Sales Performance Portal Video - 00:45sec   Click to open the interactive graphic below to see how we can help you lift revenue and sales effectiveness  

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How we've delivered ROI for our clients

"Having researched the sales training market and gone through a rigorous tender, we have chosen to work with Silent Edge to put a sales academy in place for 1,800 sales people and sales managers/leaders in the coming months. Silent Edge's track record in proven ROI and academic recognition will help us to achieve our ambition of sales excellence across all roles in the coming months and years."
Nigel Stagg, Managing Director, BT Business

“We set three financial targets at a 15% increase each for the Silent Edge pilot programme with 300 of our regional directors and relationship managers.  The most important measure was an increase in customer satisfaction and we were looking for a 5 point increase in that area.  The result, some 10 months later, is 15% increase in lending, 39% increase in new deposits and a 39% increase in volume. Customer satisfaction went up by 9 points.

We are so convinced that their approach works and returns huge ROI that we are now considering rolling this out to over 900 more people in Barclays Business and will be recommending them to other areas of the bank.”
Steve Cooper, Managing Director,
Barclays Business

"Silent Edge were brought in to help transform the performance of our sales force (600 sales people and 60 managers). In less than a year, and despite the adverse economic conditions, the programme has delivered the strongest increase in productivity and effectiveness resulting in a 11% improvement in revenues.

They were able to get sponsorship at the top and at all levels throughout the sales force increasing motivation, morale, belief and confidence. Their implementation was flawless under tight timelines and pressure from our business.“
David Benjamin, CEO BT Directories




"I have used every training course and well-known brand in my career but I have never seen anything like Silent Edge. In six weeks we achieved what could normally take four months. The precision of the evaluation data enabled us to make immediate decisions on the development plan for each of our sales people. They transformed my sales force taking their revenues from £750k a month to £4m a month in 6 months (450% growth). More remarkably the other 6 regions in CW did not increase their revenues during this time."
Mike Siddon, Regional Managing Director, Cable and Wireless

"The skills training was the best Sales Management course that I have participated on in my entire career. The difference with this course is that I have implemented at least 10 things from the programme I received from Silent Edge. The learnings have been practical and relevant and will improve my effectiveness in my role and that of my people."
Karen Osborne, Head of Distribution Partners, AXA Insurance

 "Silent Edge's data models and unique methodology was a perfect solution for us. They objectively evaluated every discipline (including sales management) against their best practice competency framework of skills. The result of this was that Vistorm's revenues increased by 30% in 12 months."
Darron Antill, COO,
Vistorm (an HP IT security company)

"We have been using a subjective form of assessment of our sales teams and managers for years but the resulting data did not provide a platform that allowed for a dramatic change in skill set or behaviours of our team. Silent Edge came in and in very short timescales (one month), developed a set of objective best practice scorecards for our market that have given us a huge amount of rich data with which our managers can coach their staff. The change in language and behaviour in just a matter of months has been transformational across the team."
Michael Tobin, National Sales Director, Endo-Mechanical Division, Johnson and Johnson


Academic Recognition

"We were introduced to Silent Edge through the Institute of Sales and Marketing Management as they were using Silent Edge to judge some of the categories at the British Excellence in Sales and Marketing Awards. We were so impressed with their detailed ability to objectively identify the sales skills and ability of sales people and sales managers, that we have now invited them to deliver a module encasing their work on our Sales Management residential course. I would recommend that any Sales Manager or Director look at Silent Edge if they are considering improving the performance of their sales teams." Laurence Williams, Director, Sales Director's Programme,
Ashridge Management College (The FT rates Ashridge's executive programs in the top 2 in UK and top 20 in the world)

"The competencies that Silent Edge have defined really help drive sales performance and the model can also predict how likely the sales person is going to close a deal." Professor Lynette Ryals, Cranfield School of Management (The FT rates Cranfield in the top 20 in the world)

“We have worked with Silent Edge over the years to judge our prestigious award ceremony, British Excellence in Sales and Marketing Awards. Due to the comprehensive nature of their competency frameworks, their methodology is ideally positioned to provide an objective and clear analysis of sales and sales management performance which is always extremely accurate.”
Ren Kapur, Deputy CEO, Institute of Sales & Marketing Management


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