Consultative selling skills

Profit Storm® – Business Acumen

The Profit Storm® workshop uses a business simulation to bring alive business strategy. It makes learning business and financial acumen engaging and enjoyable. The workshop is designed specifically for:

Executives or Managers needing a better understanding:

  • of Profit & Loss, Balance Sheet and Cash-flow statements
  • how your business decisions can impact financial performance and solve operational weaknesses

Sales professionals needing a better understanding:

  • how to identify strategic business needs
  • how your solutions improve the operational and financial performance of your clients
  • how business cases are developed, assessed and prioritised

Fast-track managers

  • being groomed for increased P&L responsibility


In this workshop, you’ll work as part of the management team tasked with improving the performance of a business. Using a sophisticated business simulation, you’ll start by assessing the performance of your predecessors. You’ll quickly see that while the financial results look reasonable at first sight, they camouflage weaknesses in a number of areas.

You and your colleagues will need to make numerous financial and operational decisions to address these weaknesses and improve performance in key areas of the business. You’ll see and feel how the money works through the company’s value chain and what impact your decisions have on the bottom line at the end of each year.

Along the way, you’ll learn how to build and analyse the profit & loss, balance sheet and cash-flow statements for the business. You’ll assess performance by calculating profitability and operational ratios.

Profit Storm Management Team In Action

The workshop will be led by Paul Howdle, Managing Consultant of Directional. Paul has led similar workshops for clients ranging from start-ups to multi-nationals such as Fujitsu, Optus and Australia Post. Paul was one of the three-man team that established and grew Fuji Xerox Global Services from zero to contracting $76m in three years. He then joined the leadership team at Logical (now part of IBM) before founding Directional in 2004. For two years he was also a guest lecturer at Australia’s top-rated business school – the Australian Graduate School of Management.

Public workshop dates and location details
Participant numbers are limited to 16 to maximise your learning, so please register with us quickly if you are interested in attending.

Sydney | 6th June 2017 | 8.45 for 9am to 5.30pm
Level 1, 111 Harrington Street, Sydney CBD

Melbourne | 8th June 2017 | 8.45 for 9am to 5.30pm
123 Queen Street, Melbourne CBD

Early-bird | Fees: $995 inc GST if paid for by Friday 19th May 2017, otherwise $1,195 inc GST

Cancellations: Substitute delegates are welcome. Cancellations made up to 21 days before the workshop will receive a full refund. Cancellations received 20-14 days (inclusive) before workshop will receive a 50% refund. Unfortunately, no refund can be made on cancellations less than 14 days before.
Changes: We reserve the right to cancel or reschedule any workshop due to unforeseen circumstances.
Register now

Comments from participants on previous workshops

One of the best courses I’ve been on. The (Profit Storm®) board game is a great way to bring this whole piece to life in an easy to understand context. And you deliver it well.

Paul A Digby, National Manager, Sales Development & Coaching, Optus Business

Excellent content and very practical, useful learning of financial metrics, important ratios, how to analyse financial statements and align our sales to financial KPIs

Sean Greig, NSW Sales Manager, Business Applications, Fujitsu ANZ

An excellent introduction to understanding the impact of financial and operational decisions on the company’s overall performance. Well presented and very educational.

Roshan Ramnarain, General Manager, The Smart Group

The simulation of business accounting (Profit Storm®) was both fun and a good learning experience.

Marie Huttley-Jackson, Business Development Executive, Fuji Xerox Global Services

I’ve gained a much better understanding of how the ‘what-ifs’ can impact business. A great overview.

Gavin Symons, Business Service Manager, QBE Insurance

Very effective lead-in to what can be a complicated, ‘smoke and mirrors’ topic.

Ian Appleby, Branch Manager, Schenker Australia

To enquire about the workshop, or discuss running the workshop in-house, please contact us:

T +61 (0) 2 9983 0712